1 resultados para LIBROS DEL AUTOR: calvo-porral-cristina-stanton-john-l

  • PRINCIPLES OF MARKETING
    Titulo del libro
    PRINCIPLES OF MARKETING
    CALVO PORRAL, CRISTINA ; STANTON, JOHN L.
    Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to reco...
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