Both eclipsed and influenced by television, American print ads of the1970s departed from the bold, graphic forms and subtle messages thatwere typical of their sixties counterparts. More literal, morein-your-face, 70s ads sought to capture the attention of a publicaccustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost someof their punch in the 1970s).
